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Foreigners make appearance on cross-border e-commerce live streams

Date:2022-07-08 11:11

An expat in Shaoxing, East China's Zhejiang province, live streams for product promotion.

Five foreign live streamers were invited by the local commerce bureau in Zhuji, Shaoxing, East China's Zhejiang province to sell pearls to overseas buyers on May 25.

The bureau said a growing number of foreigners in Shaoxing are getting involved in the cross-border livestreaming industry.

In 2019, Shaoxing received approval from the State Council to set up the national cross-border e-commerce comprehensive bonded zone.

In 2021, Shaoxing's cross-border e-commerce exports totaled 11.86 billion yuan ($1.78 billion), up by 20.64 percent.

As of mid-February this year, the city had nearly 4,000 cross-border e-commerce companies and 48 overseas warehouses.

Officials with the Shaoxing commerce bureau said that Shaoxing is working to accelerate the growth of cross-border e-commerce, which is seen as a trading mode with enormous potential in China.